Run a Creative Heist.
Run a Creative Heist.
Bold ideas win attention. Smart ideas win opportunities.
A Creative Heist gives you both.
Most businesses try to get noticed by doing more of the same. The Creative Heist is the opposite.
It’s a strategic, cinematic way of thinking that helps you stand out, open conversations that shouldn’t be possible, and turn your creativity into a genuine commercial advantage.
It is not a sales tactic. It’s a mindset. One that replaces fear with confidence and hesitation with energy and action.
WHAT THE CREATIVE HEIST GIVES YOU
1. A new way to see opportunity
You stop waiting for work. You start spotting possibilities everywhere.
2. A bold idea your dream client can’t ignore
Something fresh, surprising and strategically sharp — an idea that opens the door without you ever needing to push it.
3. A way to pitch without feeling salesy
You’re not selling. You’re giving — ideas, insight, perspective. That generosity builds trust faster than any script.
4. A system you can use again and again
Once you learn the method, you’ll use it for lead generation, pitches, client expansion and your own creative projects.
5. A surge of creative confidence
Clients say they feel energised, liberated and more capable than they’ve felt in years.
The Heist changes the way you work and the way you see yourself.
HOW IT WORKS
Every Heist follows the same narrative arc:
1. The Stakeout
Understand the target: their world, their needs, their blind spots, their hidden desires.
2. The Score
Find the idea — the one that makes them stop, think and lean in.
3. The Plan
Shape your Trojan Horse: a bold, generous, strategically informed concept designed to start a conversation they can’t ignore.
4. The Hit
Deliver your idea with clarity, humour and confidence. This is where the magic happens.
5. The Getaway
Leave them thinking about you long after the call ends. Follow up in a way that feels human, professional and memorable.
The framework is fun, but it’s not frivolous. It’s structured, strategic and built to get results.
WHY IT WORKS SO WELL
Most pitches are predictable.
Most outreach is forgettable.
Most creatives feel awkward selling.
The Creative Heist changes all three.
It works because:
People love ideas
Generosity builds trust
Surprise creates attention
Strategic thinking opens doors
Confidence is contagious
This is sales without selling.
Marketing without the noise.
Creativity with measurable impact.
NIKKOL CHRISTIANSEN
“The Creative Heist liberated my thinking. Through Thad’s guidance, I now have an entirely new lens through which I view the world. In working with clients, I see opportunities for them everywhere.”
BEN CAREW - OTHERSHIP
“Working with Thad Cox was an absolute game changer for us at Othership. His ability to blend creativity with tactical precision gave us the tools to execute a highly effective strategy.”
RUHA RATNAM
“If you have the opportunity to, I highly recommend working with Thad to run your own Creative Heist - you’ll make a great impression, improve your chances of booking work you’re excited about, and have such a fun time along the way.”
MARY GUITIERREZ
“Thad's brilliant mind and innovative ideas, combined with his welcoming and encouraging nature, create an environment where you gain clarity, confidence, and a wealth of strategies that elevate not only your business but your mindset and ignite your passion for what you do.”
Who It’s For?
Creatives who want better clients
Founders who want standout ideas
Teams tired of sounding like everyone else
Businesses entering new markets
Agencies who want smarter pitches
Anyone who wants to reach out without feeling awkward or salesy
You don’t need to be brave to start.
The Heist gives you the bravery.
What You Get When You Book a Heist
1. A 2–3 hour guided session
We’ll dive deep, analyse your target, and generate a standout idea together.
2. A fully formed Trojan Horse
A pitchable, shareable, strategically crafted idea designed to open a conversation.
3. Your Heist Blueprint
Clear steps for delivering your idea, following up and maximising momentum.
4. Ongoing support
You’re not left alone afterwards. You get my eyes, my mind and my experience as you refine, pitch and execute.
The Real Transformation
This isn’t just about landing one client. It’s about changing how you see your work.
Once you learn to think like a Heist artist:
You stop waiting
You stop hoping
You start leading
You start acting
You start standing out
Opportunities don’t arrive by accident.
You create them.
Ready to Plan Your Heist?
If you’re tired of being overlooked.
If you want to lead with ideas, not desperation.
If you want confidence instead of hesitation.
It’s time.