Thinking.
Thinking.
Notes on work, creativity, reputation and choosing better paths.
This is where I share ideas, observations and short pieces from my work.
Some posts are practical.
Some are reflective.
Most sit somewhere in between.
They cover business, creativity, reputation and how people make decisions - often shaped by client work, conversations and things I’m noticing day to day.
This is the public side of the thinking.
If you want to stay closer to how ideas develop, that happens by email.
New posts appear here as and when I write them.
The Ferris Bueller Protocol: Why Some of My Best Days Were Never on the Calendar
Why some of the best days aren’t on the calendar - and why that’s the point.
What’s your version of the butter test?
How does a top chef judge a restaurant before the food even arrives? Most people would say the service, the wine list, or the awards, but he said something else that really surprised me…