Stop making your purpose so hard to find.

Your purpose is so important because it lets people know why you are passionate about what you do and what you stand for. It bonds the people within your brand by helping to shape your culture and externally it helps strengthen the relationship you have with your audience of current and future customers.

It is often at the root of why we feel an affinity to one brand over another, and it’s this inexplicable bond of loyalty that allows brands to flourish and grow. But, if you don’t talk about your brand purpose and write it down, how are people meant to find out?

The truth is, if nobody knows about your brand purpose, it doesn't exist.

To fix this problem I've put together an easy to follow 5-Step plan to help you tell the world about your Brand's purpose so you can start uniting your workforce, attracting new customers and scaling your business.

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Thad Cox
Clarifying your Brand Beliefs and Brand Values

We have all heard about Brand Values and Brand Beliefs, but trying to pin them down to a succinct definition is tricky, as there is plenty of overlap. This week I will be explaining what they are, breaking down why they are important for your business and will be helping you to clarify your ownquickly and easily.

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Thad Cox
Featured on INC.com

We are very proud to be featured by one of our favourite publications - INC. You can find our verified company profile here: https://www.inc.com/profile/thad-cox-branding-studio

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Thad Cox
Want to grow your brand faster? Narrow your focus

Intuitively it seems like a mistake to narrow are you focus and offer less, but in actual reality it strengthens your position and allows you to establish your reputation far quickerthan if you were to try and offer all things, to all people.

Here's a few reasons why you might consider narrowing your focus:

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Thad Cox
Brand Foundation Podcast - Your Vision

Many people often get confused or feel there's a huge amount of overlap between the vision and the mission statement. The difference is the mission statement lives in the now while vision is where the company is going to be where you want to take it.

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Thad Cox
FaceOff x Gumball 3000

On a recent trip to London, I had the pleasure of seeing our work for US startup FaceOff emblazoned across a fleet of supercars. The cars in question were taking part in this year's Gumball Rally from London to Tokyo and alongside them the legend that is David Hasselhoff!

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Build your Brand using the 4 C's of Content Creation

Many businesses think that once they have got a new logo and a nice website, they've built a successful brand, but this is only the start.It's also about instilling strong values & beliefs, creating a personality that resonates with your audienceand letting people know why you are passionate about what you do.

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Thad Cox
Brand Foundation Podcast - Your Why

Without a strong why or a strong purpose behind why you do your business, you'll be vulnerable to a potential rival who does have one. In today’s episode we tackle how to you can articulate yours so it attracts your ideal customer.

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Thad Cox
Award Winning Rebranding

One of the most rewarding aspects of what I do is helping my clients to grow their businesses using my expertise. To have this acknowledged by others through awards makes the winning of that award all the sweeter.

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Thad Cox
Brand Foundation Podcast - Your Story

If you don't have a clear brand story, it's going to be hard to become memorable. Today's society when there's so much competing for attention being memorable is a huge attribute when it comes to having a successful brand.

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Thad Cox
Supercharge your Brand with gifts and gestures

Everyone loves to be given a gift, even more so when it’s a surprise!

This is possibly my favourite way to surprise and delight customers, however, there is a subtle science to getting it right. Too much and it makes the person receiving the gift uncomfortable, yet too little and the gesture goes unnoticed.

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Thad Cox
How to successfully rebrand to capture a new market.

There are many reasons for considering a rebrand - To maintain your market position, to keep up new brands that enter your market, perhaps your business has evolved or your market has changed….the list goes on.  Butone of the most important reasons to rebrand is to break into a new market and grow your business.

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Thad Cox
Grow your brand with podcasting

The unique things with audio you can two do things at once which saves time, unlike video or images. That is the advantage that Podcasting has over these other mediums, so if you want to build trust, enhance your reputation and establish your brand as the industry thought leader by reaching your customers on their terms, then podcasting is the answer.

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Thad CoxOakmont House