If you don't have a clear brand story, it's going to be hard to become memorable. Today's society when there's so much competing for attention being memorable is a huge attribute when it comes to having a successful brand.Read More
Everyone loves to be given a gift, even more so when it’s a surprise!
This is possibly my favourite way to surprise and delight customers, however, there is a subtle science to getting it right. Too much and it makes the person receiving the gift uncomfortable, yet too little and the gesture goes unnoticed.Read More
There are many reasons for considering a rebrand - To maintain your market position, to keep up new brands that enter your market, perhaps your business has evolved or your market has changed….the list goes on. Butone of the most important reasons to rebrand is to break into a new market and grow your business.Read More
The unique things with audio you can two do things at once which saves time, unlike video or images. That is the advantage that Podcasting has over these other mediums, so if you want to build trust, enhance your reputation and establish your brand as the industry thought leader by reaching your customers on their terms, then podcasting is the answer.Read More