Thad’s Ideas. Vol. 1

Thad’s Ideas. Vol. 1

People tell me they like the way I think. So I made a book to show you.

I can’t stop having ideas.

Ideas for businesses. Brands. Campaigns. Experiences. Products. Promotions. And occasionally things that probably shouldn’t exist.

Most of them used to end up sitting in a Notion board going nowhere, which seemed a shame. Because an idea hidden away has absolutely no chance of becoming anything.

So I picked some of my favourites and put them in a book.

There are ideas for restaurants, property developers, charities, coffee shops, sports clubs, towns, apps and businesses that don’t exist yet.

Some are useful. Some are ridiculous. A few might actually be both.

But really, the book is about how I think.

I like taking something familiar, looking at it from a completely different angle and finding the bigger idea hiding underneath the obvious answer.

If you’re building an ambitious business, trying to make a good one more interesting, or simply like ideas, I think you’ll enjoy it.

What happens if an idea makes you think, β€œwe should do something like this”?

Then we should probably talk.

I help founders, brands and teams find ideas that make them harder to ignore β€” from positioning and campaigns to experiences, products, launches, offers and weird little things people actually talk about.

If your business needs a different answer rather than more of the usual ones, get in touch.