Founder - Thad Cox

Former Advertising Creative Director turned Branding specialist with over two decades of experience working with global brands such as Kelloggs, McDonald’s and Nintendo to create a variety of award-winning work across all media. 

Getting people's attention is crucial to having business success, but retaining that attention is very hard. Good branding gets you noticed, but fantastic branding, combined with a powerful purpose, makes your brand unforgettable. 

Our mission is to change the way brands are built. We believe that the brands that win are the ones that are built from the inside out. The ones that focus on their culture as much as their customers. 

We help create brands people fall in love with because we know that this love for your brand translates into happier customers, more fulfilled employees which leads to business success.


  • BA Hons in Graphic Design from Kingston University.

  • Art Director at Saatchi & Saatchi, Karmarama and Leo Burnett.

  • Brand Mentor and Consultant for Start-Ups for Unlocking Potential.

  • Global Creative Director of multi-million dollar start-up FaceOff.