To define an attractive and inspiring purpose, you will need to spend time thinking about what matters to you and what you do. Here are a series of prompts that will help you.

 

Thad Cox Purpose Branding

What are the reasons you are so passionate about your business?

 

What are the reasons you are prepared to work late into the night? When you think about the day ahead, why are you excited and looking forward to what lies ahead of you? It could be who you are working with or the type of work you are doing or maybe how it makes you feel to do what you do.

 
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Why do you want to help?

Are there more emotive reasons? Is this something that has been burning inside you for a long time? As well as being able to offer something unique, maybe the reason why you want to do it is unique too.

 
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What is the impact that you’re trying

to make?

From a more philosophical point of view, what is the bigger picture for you? Are you trying to change lives? What do you want your legacy to be? It’s always very attractive to be part of something bigger than yourself and if your audience can help with that, let them know.

 
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What do you want to be known for?

 

What separates you from your competition? What do others say about you when recommending your services? How do you want to impact the lives of your target market? If you were asked to give a talk at a conference, what would it be about?