Brand Foundation Podcast - Your Vision

Many people often get confused or feel there's a huge amount of overlap between the vision and the mission statement. The difference is the mission statement lives in the now while vision is where the company is going to be where you want to take it.

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What are you thinking to do with the company on a 5, 10, 15, a 20-year basis?

A good Vision Statement is an aspirational description of what the brand would like to achieve or accomplish in the mid and long-term future. It is intended to serve as a clear guide for choosing the current and future courses of action.

Thad Cox