Brand Foundation Podcast - Your Network
Whereas your target market is your customers, your network is the people in your industry.
Your network is your net worth.
They can provide guidance, supportive and advice. Along with this they will help you stay up to date with industry news, opportunities and leads. If people know, like and trust you, they will recommend you to potential customers, working on your behalf to grow awareness and reputation.
Find out where people go to meet and join up.
Work out who are the key people of influence and win their favour
Start to build a Business Alliance of people who also serve your target market, but don’t compete with you.
Sign up for a CRM and develop a keep in touch strategy to future your network
Set up an effective referral system.