Brand Foundation Podcast - Your Market Position
Brand positioning has been defined as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”. In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers’ minds.
The goal is to create a unique impression in the customer’s mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace.
An effective brand positioning strategy will maximize customer relevancy and competitive distinctiveness, in maximizing brand value.