Future-proofing a broadcasting trailblazer - Rebranding Aurora Media Worldwide
Aurora Media Worldwide are a hugely successful sports production and broadcast agency, who after years of creating award winning media and sports coverage were looking to grow and expand into new markets, namely lifestyle, fashion and luxury.
Their current look which had served them well, wasn’t suited to their new plans of breaking into new aesthetically driven lifestyle markets. It was too ‘sporty’ and lacked the refinement and elegance needed to appeal and be embraced by their new clientele.
First impressions are everything in these new markets and the concern was that if they failed to adapt their current branding, it could end up damaging the perception of their quality of service, leading to them struggling to attract new clients - putting the future of the business at risk.
A new look that would convey trust, excellence and sophistication. Branding that would raise their value perception and not only appeal to new potential clients but make them stand out from the competition. Starting with strategy we outlined their values, purpose, positioning and personality, we then created a complete through the line brand identity that was executed across all medias from physical, digital and social.
"Working with Thad and his team was excellent. Seeing how they brought our new branding to life from the initial strategy workshop to the final solution, has been amazing. Throughout the whole process, we felt highly engaged, involved and listened to. We are thrilled by our new look and excited by what the future holds for us."
Lawrence Duffy - Founder of Aurora Media Worldwide
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