How to successfully rebrand to capture a new market.


There are many reasons for considering a rebrand - To maintain your market position, to keep up new brands that enter your market, perhaps your business has evolved or your market has changed….the list goes on.  But one of the most important reasons to rebrand is to break into a new market and grow your business.

When Landrover wanted to re-position itself as a more high-end, desirable form of transport and break into the luxury SUV market, they did a beautiful job. By creating a clean new typeface, dropping the blue box treatment behind their logo and improving up their photography with rich colour images, they conveyed quality, craftsmanship and most importantly, luxury.






First impressions matter

The problem is, you only get one chance to make a great first impression.That is even more important if you are looking to break into a new a market or take advantage of an opportunity within your current market. When customers discover you, they need to respect and value your brand.

You need to stand out, build trust and earn credibility right away otherwise your brand will be dismissed or even worse ignored by your new customers, meaning money spent on marketing will be wasted.


Since we rebranded, within weeks we landed a new medical client on a retainer of €30,000 a year. That’s an instant return on our investment in Thad’s expertise.
— Alex Kelerman: Founder and CEO of Kelermedia

How can I help you?

I have had the pleasure of helping many clients successfully break into new markets and attract new customers by creating distinctive branding that has raised their value perception and helped them stand out from their competition.

I want to help you create a timeless Brand identity that will not need continual updates and be flexible enough to work for you as your business grows. Making sure that your new Branding will become something that both you and your customers will fall in love with.

Thad Cox