Questions to help you Define Your Purpose


To define an attractive and inspiring purpose, you will need to spend time thinking about what matters to you and what you do. Here are a series of questions and prompts that will help you. Make sure you download the accompanying worksheets so you can fill them out as you go.


What are the reasons you are passionate about your business?

What are the reasons you are prepared to work late into the night? When you think about the day ahead, why are you excited and looking forward to what lies ahead of you? Is could be who you are working with, the type of work you are doing or how it makes you feel to do what you do


Why do you want to help?

Are there more emotive reasons? Is this something that has been burning inside you for a long time? As well as being able to offer something unique, the reason why you want to do it can be unique too.


What is the impact that you’re trying

to make?

From a more philosophical point of view, what is the bigger picture for you? Are you trying to change lives? What do you want your legacy to be? It’s always very attractive to be part of something bigger than yourself and if your audience can help with that, let them know so they can help


What do you want to be known for?


What separates you from your competition? What do others say about you when recommending your services? How do you want to impact the lives of your target market? If you were asked to give a talk at a conference, what would it be about?

Please follow the instructions, use the prompts and fill out the questions as fully as possible. Once that is done, review and highlight any responses or themes that resonate with you. Are you able to see any patterns and are you able to combine your answers into a meaningful sentence? 

Need help?

We understand isn't an easy process and want to make your sure are able to define your purpose. If you're struggling or have any questions, we'd love to help you. Please click on the button below to get in touch.

Thad Cox