Brand Foundation Podcast - Your Vision

Many people often get confused or feel there's a huge amount of overlap between the vision and the mission statement. The difference is the mission statement lives in the now while vision is where the company is going to be where you want to take it.

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Thad Cox
FaceOff x Gumball 3000

On a recent trip to London, I had the pleasure of seeing our work for US startup FaceOff emblazoned across a fleet of supercars. The cars in question were taking part in this year's Gumball Rally from London to Tokyo and alongside them the legend that is David Hasselhoff!

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Build your Brand using the 4 C's of Content Creation

Many businesses think that once they have got a new logo and a nice website, they've built a successful brand, but this is only the start.It's also about instilling strong values & beliefs, creating a personality that resonates with your audienceand letting people know why you are passionate about what you do.

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Thad Cox
Brand Foundation Podcast - Your Why

Without a strong why or a strong purpose behind why you do your business, you'll be vulnerable to a potential rival who does have one. In today’s episode we tackle how to you can articulate yours so it attracts your ideal customer.

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Thad Cox
Award Winning Rebranding

One of the most rewarding aspects of what I do is helping my clients to grow their businesses using my expertise. To have this acknowledged by others through awards makes the winning of that award all the sweeter.

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Thad Cox
Brand Foundation Podcast - Your Story

If you don't have a clear brand story, it's going to be hard to become memorable. Today's society when there's so much competing for attention being memorable is a huge attribute when it comes to having a successful brand.

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Thad Cox
Supercharge your Brand with gifts and gestures

Everyone loves to be given a gift, even more so when it’s a surprise!

This is possibly my favourite way to surprise and delight customers, however, there is a subtle science to getting it right. Too much and it makes the person receiving the gift uncomfortable, yet too little and the gesture goes unnoticed.

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Thad Cox
How to successfully rebrand to capture a new market.

There are many reasons for considering a rebrand - To maintain your market position, to keep up new brands that enter your market, perhaps your business has evolved or your market has changed….the list goes on.  Butone of the most important reasons to rebrand is to break into a new market and grow your business.

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Thad Cox
Grow your brand with podcasting

The unique things with audio you can two do things at once which saves time, unlike video or images. That is the advantage that Podcasting has over these other mediums, so if you want to build trust, enhance your reputation and establish your brand as the industry thought leader by reaching your customers on their terms, then podcasting is the answer.

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Thad CoxOakmont House
Defining Your Purpose

People want to do business with other people who share their beliefs and their values, so establishing the reasons behind why you are passionate about what you do is crucial. 

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Thad Cox