We were recently asked by People’s Vote and Alistair Campbell to help design today’s wraparound of The Evening Standard. Regardless of your political persuasions, it’s a honour to work on a project of such importance. You will be able to pick it up today and then see the work again on Saturday’s march from Park Lane to Parliament.
It is crucial to know exactly you are aiming your services at. The more specific, the better as you can be very precise in your message. By concentrating on one group you can begin to learn what they need in the short term, their longer term goals.
Your network can provide guidance, supportive and advice. They will help you stay up to date with industry news, opportunities and leads and if people know, like and trust you, they will recommend you to potential customers, working on your behalf to grow awareness and reputation.
Your purpose is so important because it lets people know why you are passionate about what you do and what you stand for. It bonds the people within your brand by helping to shape your culture and externally it helps strengthen the relationship you have with your audience of current and future customers.
It is often at the root of why we feel an affinity to one brand over another, and it’s this inexplicable bond of loyalty that allows brands to flourish and grow. But, if you don’t talk about your brand purpose and write it down, how are people meant to find out?
The truth is, if nobody knows about your brand purpose, it doesn't exist.
To fix this problem I've put together an easy to follow 5-Step plan to help you tell the world about your Brand's purpose so you can start uniting your workforce, attracting new customers and scaling your business.
People spend an enormous amount of time on Facebook, Instagram and Youtube following and watching people they admire and respect, so you need to be thinking about using influencers to raise awareness of your brand. Let Ferris Bueller show you how to use word of mouth promotion to build your reputation.
It’s time to begin thinking about your brand beyond your logo and start giving customers stories to take away, experiences that they want to share. Get them talking about you and your brand to help spread awareness of what you do.
We have all heard about Brand Values and Brand Beliefs, but trying to pin them down to a succinct definition is tricky, as there is plenty of overlap. This week I will be explaining what they are, breaking down why they are important for your business and will be helping you to clarify your ownquickly and easily.
Intuitively it seems like a mistake to narrow are you focus and offer less, but in actual reality it strengthens your position and allows you to establish your reputation far quickerthan if you were to try and offer all things, to all people.
Here's a few reasons why you might consider narrowing your focus:
Many people often get confused or feel there's a huge amount of overlap between the vision and the mission statement. The difference is the mission statement lives in the now while vision is where the company is going to be where you want to take it.
On a recent trip to London, I had the pleasure of seeing our work for US startup FaceOff emblazoned across a fleet of supercars. The cars in question were taking part in this year's Gumball Rally from London to Tokyo and alongside them the legend that is David Hasselhoff!
In this episode, we're going to be talking about your brand values and beliefs, why they matter and how to go about articulate them in a way that's going to attract your customers and strengthen your culture.
Many businesses think that once they have got a new logo and a nice website, they've built a successful brand, but this is only the start.It's also about instilling strong values & beliefs, creating a personality that resonates with your audienceand letting people know why you are passionate about what you do.
When it comes to having a photo-shoot done for your brand - product shots, lifestyle shots or team profiles - employing a quality Art Director to oversea it is a great way of guaranteeing a successful shoot, without the stress.
Without a strong why or a strong purpose behind why you do your business, you'll be vulnerable to a potential rival who does have one. In today’s episode we tackle how to you can articulate yours so it attracts your ideal customer.
One of the most rewarding aspects of what I do is helping my clients to grow their businesses using my expertise. To have this acknowledged by others through awards makes the winning of that award all the sweeter.
If you don't have a clear brand story, it's going to be hard to become memorable. Today's society when there's so much competing for attention being memorable is a huge attribute when it comes to having a successful brand.
Everyone loves to be given a gift, even more so when it’s a surprise!
This is possibly my favourite way to surprise and delight customers, however, there is a subtle science to getting it right. Too much and it makes the person receiving the gift uncomfortable, yet too little and the gesture goes unnoticed.
There are many reasons for considering a rebrand - To maintain your market position, to keep up new brands that enter your market, perhaps your business has evolved or your market has changed….the list goes on. Butone of the most important reasons to rebrand is to break into a new market and grow your business.
The unique things with audio you can two do things at once which saves time, unlike video or images. That is the advantage that Podcasting has over these other mediums, so if you want to build trust, enhance your reputation and establish your brand as the industry thought leader by reaching your customers on their terms, then podcasting is the answer.