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Empowering ambitious freelancers to craft their dream life with confidence and creativity.

Offering guidance, inspiration, and the essential tools to merge your unique talents with proven business skills, enabling you to shape a life that thrives on your terms.

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About Me

Between two decades in the creative industry as Art Director for the likes of Leo Burnett and Saatchi & Saatchi, running a hotel and a Michelin-star restaurant in Cornwall, and even becoming a UEFA-licensed football coach in London, I have a distinct mix of experiences, failures, lessons and triumphs that inform my thinking.

I’m on a bigger mission to change how creatives think about business. I want to give them the tools and confidence to challenge conventional thinking to go after what they want by using their unique creative skills to grow their business in a way that brings them joy and profit.

 

Industry Experience: 

  • BA Hons in Graphic Design from Kingston University

  • Art Director at Saatchi & Saatchi, Karmarama and Leo Burnett

  • Brand Mentor and Consultant for Start-Ups for Unlocking Potential

  • Led Brand Strategy for The World Bank SEADRIF Project

  • Created U.N. recognised ColorFull Campaign for NYDG Foundation

  • Executive Creative Director of Astra Protocol (valued at $500m).

My Mission

I want to help guide, inspire, and equip you with the tools and confidence you need to challenge conventional thinking, eliminate your limiting beliefs and blend your creativity with essential business skills, enabling you to build a life that works for you on your terms.

I believe in making design education accessible, dispelling myths, and fostering a community where we support and uplift each other. No more gatekeeping of information.

So, are you ready to join me and break free from the ordinary, embrace our unique creative talents, and build a life filled with joy, profit, and fulfilment.

Why work with me:

  • Former Advertising Creative Director turned Branding Specialist; with over 20 years of experience in the creative industry

  • International Recognition: Led a business that garnered accolades in Vogue, Channel 4, The Michelin Guide, and Lonely Planet

  • Sought-After Branding Expert: Former roles at Leo Burnett and Saatchi & Saatchi, working on global campaigns for Kellogg's, McDonald’s, and Nintendo, and crafted identities for celebrities like Conor McGregor, JJ Watt and the Dubai Royal Family

  • Empowering Mentor: Dedicated to empowering creative freelancers with the knowledge and confidence to succeed on their own terms

  • Fierce Loyalty and Support: Known for being fiercely loyal, supportive, and protective of clients and students

  • Real and Relatable: Dislike for fake gurus and show-offs, offering a blend of tough love, creativity, and enthusiasm that's engaging and transformative.

Coaching

Our coaching sessions will challenge you to think beyond conventional boundaries, leveraging your unique creative talents for joy and profit. Ready to embrace your creativity fully and build a business that reflects your true self? Let's make it happen.

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Community

Join our exclusive private community, a place for ambitious creative freelancers seeking to break free from the ordinary. Here, you'll find like-minded individuals, high quality resources, and the collective wisdom to empower your freelance journey.

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Courses

Dive into courses crafted with lessons distilled from decades of real-world experiences and creative triumphs, with each course being a blend of practical wisdom and innovative strategy. Let's fuel your business with creativity that leads to joy and profit.

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Consulting

Leveraging my extensive background from high-profile advertising roles to entrepreneurial endeavours in hospitality and sports, I offer bespoke consulting that addresses the unique challenges and opportunities of your creative business.

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Branding

I’ve run internationally acclaimed hotels and Michelin-starred restaurants and have shared the blood, sweat and tears that go into making a business a success. Want to take your businesses to the next level with purpose led Branding?

Work with my studio - Oakmont House